We get creative by day

We know how to tell a story visually to elicit emotion and create connection.

creativebyday is a content consultancy specialising in distinctive, research-driven films, photography, podcasts and written content.

We create bespoke narratives that reflect the essence of your brand; combining decades of expertise in journalism, filmmaking and strategic communication using a deep and established network of global creators to alleviate travel costs and ensure sustainability and best practice.

We have collaborated with some of the world’s most recognisable, global brands across luxury, hospitality, finance, and the arts, including HSBC, Alibaba, CNN, NBC, Cathay Pacific and the Hong Kong Ballet.

For the past five years, we have been working closely with WATG, the integrated luxury hospitality architecture and interior design firm, helping them document and express their heritage, vision, and future through compelling content. This relationship has fomented a distinct speciality in luxury property portfolios having also worked with the likes of Nobu, Hard Rock, Hawar and Mitsis Group.

A man with glasses and a colorful scarf sitting at a desk in front of a large window, with a potted plant on the side and office supplies on the desk.

A man in a suit and glasses being interviewed or giving a statement in front of a backdrop with the word 'transform' repeated on it. Two other men are filming or recording him with a camera.

James Partington

Founder & Executive Producer

James Partington is a multi award-winning Executive Producer and Journalist with three decades of experience across television, documentaries, film and corporate content.

His career began as a Producer at CNBC before moving to CNN as News Desk Supervisor, Senior Planning Editor and Abu Dhabi Bureau Chief. James served as Executive Producer for Newsgathering, Production and Features in Hong Kong and produced 5x CNN feature shows including travel show ‘CNNGo’ and the landmark ‘On China’ series. A specialist at large scale event production, James has worked on multiple US/European Elections, produced the 2011 UK Royal Wedding, CNN’s Arab Spring coverage out of Tahrir Square in Egypt and has attended and broadcast from 3x World Economic Forums.

James moved into a consultancy role with Brunswick and MerchantCantos to create content for clients including Alibaba, Cathay Pacific, HK Ballet and HSBC for whom he managed an international crisis communications project. James founded the content consultancy creativebyday serving clients globally with bespoke brand and content consultancy alongside the production of film and photography projects.

James has lived and worked in New Zealand, Spain, USA, Mexico, England, UAE and Hong Kong; speaks Spanish. He is an underwater photographer and live music enthusiast who spent a year teaching blind children how to waterski in Auckland.

A woman in a pink dress and black blazer being interviewed on a city street with tall buildings and a bus in the background.

Monita Rajpal

Founder, Journalist & Coach

Monita Rajpal is a certified life coach and former CNN anchor with over 20 years of experience interviewing some of the world’s most influential people from heads of state and royalty to renowned creators including artists, architects, and Academy Award winners.

Now based in the UK, she works with high-achieving women who are navigating the realities of ambition, doubt, expectation, and the quiet pull toward something more meaningful.

Her coaching is known for being clear, grounded, deeply intuitive, and compassionate — built on real-life experience, holistic as well as neuroscience-based coaching methods, and a no-nonsense approach to growth.

Before coaching, Monita spent 13 years at CNN International, anchoring flagship programmes in London, Hong Kong, and Atlanta, and hosting her own globally renowned interview show.

Her insight, presence, ability to listen deeply and cut through the noise were at the heart of her skills as a journalist; skills she brings to her work today as a coach. With honesty, warmth, and a steady hand Monita holds space for those who keep it together for others but who rarely have space held for themselves.

A man with glasses and a scarf is sitting at a table signing a large book or paper. Two photographers are taking pictures of him, one from the front and one from the side. The scene is set in a studio with large windows, brick walls, professional lighting equipment, and a potted plant in the background.

A range of expertise

creativebyday is a boutique communications agency with over five decades of global experience in creating content. We work with global companies of all sizes to help create new narratives with powerful content that elevates your brand.

We immerse ourselves in the character, ambition, and vision of your organisation uncovering what truly sets you apart before a single frame is shot.
We translate your ambition into bold, cinematic narratives that embody your vision and leave a lasting imprint.
With a rich network of exceptional crew worldwide, we bring your stories to life wherever they need to be told with seamless elegance, sustainable best practice and maximum cost efficiency.
Your content library is carefully curated as a long-term asset - versatile, enduring, and evolving.
Luxury brands must express both timeless elegance and modern significance through visual storytelling that inspires trust and aspiration.
Elevate your brand mission with confident, striking visuals that position you at the forefront of what’s next.
Strengthen relationships from the inside out—engaging teams, investors, and global clients with purpose-driven communication.
Craft a dynamic, evolving content portfolio that aligns with your brand’s vision and propels long-term success.

Contact Us

We welcome a call out of the blue or an email! All of our services come with a free consultation'; and let’s face it - you wouldn’t want to work with us unless you’d had a proper chat first. Just pop us a line or a text and we’ll get back to you as soon as we’re able.

james@creativebyday.co.uk (+44) 7532 628219

monita@monitarajpal.com (+44) 7532 631849

Child holding a gray Polaroid Land Camera with the lens pointed forward, partially obscuring their face, against a red background.